Facebook and Instagram advertising that buys intent, not impressions
Meta gives you the largest available audience and the sharpest targeting tools in the industry. The difference between spend and profit sits in the account structure, the creative and the weekly optimisation.
What this is
We manage advertising across Facebook and Instagram: News Feed, Feed, Stories, Reels and the Audience Network: with WhatsApp Ads handled where applicable. Campaigns are structured around the full funnel rather than one blunt objective, so awareness, consideration and conversion each get budget that matches their role.
Available to clients everywhere
Delivered entirely remotely, so location is not a constraint. Scope and platform requirements still apply.
What the engagement covers
- Paid Social management across Facebook and Instagram
- Ad account setup and pixel / Conversions API implementation
- Audience targeting, segmentation and lookalike audience creation
- Ad creative production: images, copy and video assets
- Campaign architecture across awareness, consideration and conversion
- Lead generation campaigns with form and landing page integration
- Retargeting and remarketing sequences
- Ongoing optimisation including bid management and A/B testing
- Weekly performance reporting and monthly strategy reviews
What changes for your business
Full-funnel Paid Social campaigns with continuous optimisation and clear reporting.
Spend aimed at people likely to act
Custom audiences and lookalikes built from your real customers mean your budget reaches people with demonstrated intent, not a broad demographic guess.
Learning that compounds
Continuous A/B testing across creative, copy and placement stops a campaign from settling into whatever it did in week one.
You always know where leads came from
Reporting covers spend, impressions, clicks, leads, cost per lead and the recommendations for what to change next.
Delivery that survives policy review
Ad copy and creative are checked against platform policy before launch, so budget is not lost to rejected campaigns.
How it runs
The working sequence for this service.
- 01
Discovery and audit
We review your current account structure, pixel, creative performance, competitors and goals to build a baseline.
- 02
Strategy and architecture
Funnel structure, audience tiers, budget split and creative directions are mapped before a single ad runs.
- 03
Build and launch
Ad sets, creative, copy and tracking are built to spec and launched on a fixed schedule.
- 04
Optimise and scale
Continuous monitoring, A/B tests and budget reallocation to improve cost per lead over time.
Questions about paid social
- What placements do you run ads on?
- We manage Paid Social advertising across Facebook and Instagram, including Facebook News Feed, Instagram Feed, Stories, Reels and the Audience Network. We also handle WhatsApp Ads where applicable.
- How long before we see results?
- Most campaigns begin generating leads within 5–14 days. We typically see meaningful optimisation data after two full weeks, at which point audiences and creative are refined for better performance.
- What does reporting cover?
- Weekly performance reports and a monthly strategy review, covering spend, impressions, clicks, leads, cost per lead and recommendations.
- Do you produce the ad creative?
- Yes. We produce ad images, copy variations and video assets tailored to each platform and audience segment.
- Can you work with an existing ad account?
- Absolutely. We audit your existing account structure, pixel and campaigns first, then optimise and build on what is already working.
- Is advertising spend included in the management fee?
- No. Advertising spend is paid directly to Meta and sits separately from our management fee.
Works well alongside
Lead Generation and Performance Marketing
End-to-end demand capture, from ad through to a qualified conversation.
Learn moreLanding Pages and Conversion Experiences
Single-purpose, conversion-optimised pages built for a specific campaign or offer.
Learn moreConversion Optimization and Digital Strategy
Systematic conversion improvement and channel strategy that prioritises effort.
Learn moreDiscuss paid social with us
Tell us what you want to achieve and we'll help shape the next step.
Discuss Your Project